After a period of consistent growth, the recent launches of Discovery Princess and Enchanted Princess have underlined Princess' commitment to staying at the forefront of the industry in terms of ship design and innovation. Those recent additions have also added substantial capacity to the fleet, which was already amongst the largest and most varied of any operator. Making way for the new additions, a number of the line's smaller vessels have been gradually phased out in recent years, leaving Princess with 15 ships ranging in size from just under 1,000 cabins at the smaller end to just over 1,800 cabins at the larger end.
Princess stops short of positioning itself as an ultra premium brand but equally it doesn't tend to be the first choice for those for whom price will be the main consideration in booking a trip and its pricing is at the top end of the mainstream market.
Particularly on its bigger ships, Princess has a more than diverse enough range of facilities to appeal to all age groups. That said, whilst families are perfectly well catered for, it is fair to observe that Princess' core market does usually tend to be slightly older as a result of the comparatively traditional atmosphere on board.
Princess is the fifth largest cruise line in the world by passenger capacity, but has resolutely refused to compromise its standards and principles simply in order to attract market share. Although its ships have a number of modern touches, its style and ethos remains firmly traditional.
Going hand in hand with its traditional style and ethos, Princess is amongst the more formal cruise lines and continues to attract guest who value and embrace the finest traditions of the sea such as dressing up for dinner, albeit there are now an increasing number of more casual eating options available onboard.