Oceania's fleet currently comprises seven vessels. The four older Regatta class ships accommodate just under 700 passengers apiece in luxurious but relatively confined surroundings, whilst the three new Oceania class ships offer upgraded space and facilities and accommodate over 1,200 passengers. Although the latest additions to its fleet are much bigger than their predecessors, Oceania knows its market and has deliberately kept things that bit smaller than many of its rivals. Instead of setting out to compete in terms of ship size and facilities, it makes clever use of the more intimate feel of its ships by offering a level of personal service that just isn't possible on bigger vessels.
In choosing Oceania, most cruisers are making a conscious decision to opt for a brand that places luxury and style above out and out value. There are cheaper alternatives that offer the same or better facilities, but Oceania's main selling point is the more intimate and premium feel of its ships.
As such, it is one of a select group of smaller ultra-luxury lines which is aimed exclusively at the adult market. Whilst children over 12 months old are theoretically allowed on board, this is very much the exception rather than the norm and there is little provided by way of children's facilities or entertainment.
Oceania is all about providing high-end luxury in an intimate and traditional setting. This is a line for those that want to relive the glory days of ocean travel before the advent of the modern generation of ever bigger and more feature-packed cruise ships.
Guests are attracted to Oceania by its award-winning service and attention to the little details. For many, that involves acting and dressing the part, but the ambience is very much a smart casual one and there is no undue formality for the sake of it.