After a period of quiet consolidation, the recent launches of Majestic Princess, Regal Princess and Royal Princess have underlined Princess' commitment to staying at the forefront of the industry in terms of ship design and innovation. It has also added substantial capacity to the line's 18 ship fleet, which was already amongst the largest and most varied of any operator. Unlike many of its peers which have gradually phased out their smaller vessels, Princess retains some relatively modest proportioned ships like the Pacific Princess (with a capacity of around 350 guests) alongside its three new behemoths (which are each capable of accommodating upwards of 3,500 guests).
Princess isn't by any means a line which aims only to appeal to the super-rich, but equally doesn't tend to be the first choice for those for whom price will be the main consideration in booking a trip. Quality is a key part of the offering and the pricing reflects the cost of providing the expected level of service.
Particularly on its bigger ships, Princess has a more than diverse enough range of facilities to appeal to all age groups. That said, whilst families are perfectly well catered for, it is fair to observe that Princess' core market does usually tend to be slightly older as a result of the comparatively traditional atmosphere on board.
Princess is the third largest cruise line in the world by passenger capacity, but has resolutely refused to compromise its standards and principles simply in order to attract market share. Although its ships have a number of modern touches, its style and ethos remains firmly traditional.
Going hand in hand with its traditional style and ethos, Princess is amongst the most formal cruise lines and continues to attract guest who value and embrace the finest traditions of the sea such as adopting a more formal dress code for dinner, albeit that alternative casual options are also available.