Cruise and Maritime unquestionably positions itself at the budget end of the market and has built its fleet exclusively from older vessels that have been retired from other lines. As a result it has the oldest average ship age of any major cruise line, even including one ship dating from the 1940s. Naturally the fleet has undergone considerable modernisation over the years, and a number of innovations have been incorporated, but overall it is difficult for ships of that age to offer the same quantity and quality of facilities you would find on newer vessels.
There is more to Cruise and Maritime than just cheap prices, but there is no getting away from the fact that value is the line's primary selling point. You will not find the levels of luxury offered by a lot of other lines, but for those on a tighter budget it's a popular option.
Although the emphasis on value might seem attractive to families, the more traditional approach combined with a relative lack of entertainment and leisure facilities means that Cruise and Maritime tends to cater for a primarily older demographic and three of the line's five ships are designated as adult only.
Although it would be unfair to suggest that Cruise and Maritime is defined by the age of its ships, the fact that one of them dates from 1948 tells you all you need to know about the general ethos of the line. There are modern touches, but the overall emphasis is very much on the traditional.
That translates into Cruise and Maritime being at the more formal end of the spectrum when it comes to things like dress code, although like most other lines it has embraced the trend of only requiring guest to dress up for designated formal nights, with smart casual attire perfectly acceptable the rest of the time.